MMS Friends

Tuesday, October 26, 2004

Who Reads the NY Times Anyway?

The Times is an American Icon. It used to be the most read newspaper in America and frankly one of the most respected. Lately, it has been plagued with murky reporting and outright lies (remember the Jason Blair incident?).

After the bogus weapons story yesterday, I started to wonder who actually still reads the NY Times and frankly who even believes it anymore. Well I did not have to look too far for my information Polipundit already did an article on it. Here it is:

Check this out:

Avg. Weekly Circulation of the New York Times (M-F, Sun.) = 1,207,636

On the other hand, here’s a list of the circulation figures for some of the Grey Lady’s “real sophisticated” competitors for the public’s attention:

People = 3,730,287
Sports Illustrated = 3,314,174
Playboy = 3,176,215
Maxim = 2,531,768
Seventeen = 2,150,952
ESPN The Magazine = 1,790,078
Field & Stream = 1,511,796
American Rifleman = 1,386,781
Car and Driver = 1,363,911
Popular Mechanics = 1,240,763

Ahem.

So, the NYT “sets the agenda,” huh?

Riiiiight.


The circlulation of magazines like "Car and Driver" even beats that of the NY Times! Wow!

1 Comments:

At 2:29 PM, Anonymous said...

Unforunately, your analysis is extremely broad. In terms of sheer numbers, it is true that there are many publications which outperform the NY Times. However, you do not take into account a range of other factors. For example, it is very difficult to compare Playboy to the NY Times. There is a vast difference between their material. Furthermore, the Times' scandal is one unfortunate blot (albeit major) on the record of an otherwise well-respected and long-lasting news organization. Many of the periodicals you listed (along with television news and advertisements) consistently mislead and fabricate information on a daily basis. There are no reperscussions nor any oversight when they attempt to convince the public that anything and everything is both newsworthy and accurate. Perhaps it is better to have one major incident with an otherwise-accurate news organization rather than misinformation (large and small) each and every day?

 

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